This fair fashion initiative started in 2010 with the first Fair Trade orange beaded World Cup bracelet.
Followed by 2 other awareness campaigns and tailor made collections (for example Return to Sender by Hema).
This award winning partnership inspired million people world wide, created a market of over 450,000 craft products with a turnover of over € 400.000 of which 2 million ZAR went directly to hundreds of female crafters across KwaZulu-Natal.
We aim to Shake the World simply by wearing the bracelet in order to;
Look good; by wearing fashionable products
Feel good; by joining a positive movement of conscious life loving people around the world
Do good; by supporting fair fashion and with that empower hundreds of female crafters
In other words we make it simple to make a positive change in society, simply by wearing our colorful bracelets you join a positive movement to Shake the World!