Shake the World, Wear the bracelet!

This fair fashion initiative started in 2010 with the first Fair Trade orange beaded World Cup bracelet.

Followed by 2 other awareness campaigns and tailor made collections (for example Return to Sender by Hema).

This award winning partnership inspired million people  world wide, created a market of over 450,000 craft products with a turnover of over € 400.000 of which 2 million ZAR went directly to hundreds of female crafters across KwaZulu-Natal.

We aim to Shake the World simply by wearing the bracelet in order to;

Look good; by wearing fashionable  products

Feel good; by joining a positive movement of conscious life loving people around the world

Do good; by supporting fair fashion and with that empower hundreds of female crafters

In other words we make it simple to make a positive change in society, simply by wearing our colorful bracelets you join a positive movement to Shake the World!

Our production partner

Meet the team