For years now our production partner is in the fair trade certification process. However unfortunately the certification organization was facing some hick ups. Until we are fully certified we obey to the 10 fair trade principles as set by the WTO and for our fair trade partners like Fair Trade Original that is sufficient.
Like we are doing for our female rural crafters in KZN.
We always have an open price setting with our partners and consumers. Herewith we aim to obey to our own principle of 1/3 for the production 1/3 for the marketing party and 1/3 for the retailer.
We trade with concern for the social, economic and environmental well-being of our small producers and we do not maximize profit at their expense. An interest free pre-payment of at least 50% is made if requested (as we also ask our partners / clients to pay 50% upfront and 50% upon delivery).
We always pay our female crafters a fair price based on local standards, time involved and per product produced. So far we were able to empower our female crafters with an additional income of over 2 million ZAR. For example the female crafters received 2 ZAR (0,15 cents) for each orange bracelet while their counterparts in the Bangladesh garment industry receive only 30 cents per hour.
We work with voluntary crafters and community groups. Now still on a more of less ad hoc bases from their own homes, however we aim to grow that into a more fixed and structural relationship in a fixed production room.
6. Commitment to Non Discrimination, Gender Equity and Women’s Economic Empowerment and Freedom of Association
We work mostly with women and we aim to empower the youth. In the area we live in the HIV/AIDS decease had hit the region very hard. Most of our females have organized themselves in craft and community groups and our partner Africa Ignite runs all kinds of capacity building programmes.
So far we have been working mostly with community craft groups of mostly grannies working from home. Like this they were able to combine it with their normal day to day responsibilities (most of them taking care of their grandchildren). However we are now launching the WowZulu craft centre project in order to also host the production in safe and healthy production environments.
Our production partner Africa Ignite is an NGO focused on rural empowerment programms. The fair trade initiative is only one of their many capacity building projects to create sustainable income and empowerment in the region.
Our branding and campaigning is highly focused on the promotion of fair fashion even as one of our Unique Selling Points. With the campaign we also promote the Millennium Development Goals of which Goal 8 is pinpointed at the goal to promote global partnerships and fair trade.
We source our beads from Preciosa in the Czech republic because they are know for the environmental responsibility and high standards. Also we were able to meet all of these criteria as set by our clients such as Hema, El Puente, Fair Trade Original etc.